The buzzwords viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages.

This package of (25) articles covers: finding freebies, tips for viral marketing success, why use viral marketing, creating buzz, ebooks and affiliate programs, using humor, getting email addresses with viral marketing, using forums, ebooks, mobile viral marketing, and more.

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